Website Portfolio
MEDIA ANALYTICS & RESEARCH
MEDIA PLAN DECK
N DECK
Jose Cuervo Media Planning Deck
Texas State University | 2020
This plan did not hit production, as it was a mock deck plan for research within my time at Texas State.
As a team of five, we collaborated research based on research platforms, Nielson research, that helped identify who the target demographic is for Jose Cuervo and build a media plan based around the most CDI/ BDI performance metrics within the demographic.
Our goal was to succeed our impressions based on out of home or digital campaigns.
MEDIA BUY
ing plan
Lay's Advertising Campaign
Texas State University | 2021
We optimized our media flight system to help predict the budgets optimal impressions on the most loyal demographic of lays consumers.
This plan summarized finding BDI to Hispanic households in the northeast, southwest, and eastern regions of the U.S. specifically males were the highest consumers of lays.
Specifically, the limon, limon spicy, and original flavors.
Most digital campaigns were able to provide the most impressions while the OOH that was able to produce a variety within the plan, was bus stops, with the first highest OOH impressions.
Using a graphic design platform, I created the media plan schedule throughout the year for a budget of $800,000.
We were able to hit the highest level of impressions of target demographic consumer date with the media flight system.