Website Portfolio
Victoria Caballero
Social Media Management
Ad & Digital Campaigns
Graphic Design & Videography
Website Design
and more!
With a passionate skill set for graphic design, media content management, copywriting, web design UIX, and advertising. Please see all my creative and media campaign projects that have shaped my immersive and adaptable skills.
From the statistics behind KPI and demographic consumerism, to creating content using videography and photography skills and taking it to digital graphic design. I believe my skill set has resulted in a growth of performance for all projects I've dedicated myself to.
ABOUT ME
RELEVANT EXPERIENCE
As a proud Texas State University Alumna with a Bachelors of Science in Advertising and Mass Communication, I was selected for Advanced Social Media Analytics course with Texas State Alumni Association. Able to identify KPI ratios to turnkey content strategies, resulting in 2.5+ ratio increase in performance brand recognition. Also selected as a Media Buyer for Advertising Campaign course presenting a buying schedule for Lay’s campaign under the $800,000 budget, projecting 78 million impressions for the year.
Additionally, was two years running elect social media director (on top of managing other roles) creating, copywriting and analyzing content +80 annual posts creating +84% in engagement functions than previous years and maintaining UX webpage experience.